I’m going to be speaking at The Bookseller seminar Reaching Readers Online 2008 at the Stock Exchange on 31 January. I’ll be making a presentation on direct to consumer online strategies and the implications for publishers. I’ve noticed that one of my fellow speakers, the extremely innovative Peter Collingridge of Apt Studio, has posted a piece on his blog soliciting ideas and questions – so I thought I’d follow his lead. If there are any issues which readers or seminar attendees would be interested in exploring, leave a comment.
Speaking gig
January 10th, 2008 · 1 Comment
Tags: appearances > books > marketing
1 response so far ↓
1 Darren T // Jan 11, 2008 at 11:34 am
Damn, that sounds like an extremely interesting seminar, wish I could make it down there for the day… so many potential topics for discussion as well, you could base a whole conference on that one subject alone.
One of the areas I’m particularly interested in at the moment is tracking and assessing cost-effectiveness, especially in comparison to traditional channels. After all, if you’re selling an online service to a potential client, one of the first things they’re likely to ask is how much it’ll set them back and what sort of bang they’ll get for their buck.
What do you reckon is the best source / means for providing comparative data?
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