Compiled by George Walkley
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| Michael Cairns | Martyn Daniels | Kassia Krozser | Bob Miller | Mike Shatzkin | Ted Treanor | Joe Wikert | |
| Enriched content will be important | Yes | Yes | Yes | Yes | |||
| Publishers will ignore enriched content | Yes | ||||||
| Greater integration of ebooks with other products and services | Yes | ||||||
| Publishers will be confused by what the product is that they produce | Yes | ||||||
| Changes to form factor, such as shorter-form ebooks | Yes | Yes | |||||
| Single-purpose, dedicated devices lose momentum to multi-purpose ones | Yes | ||||||
| Proliferation of dedicated devices | Yes | ||||||
| New bricks and mortar retail outlets for books | Yes | ||||||
| Digital will place pressure on bricks and mortar bookselling chains | Yes | ||||||
| Independent booksellers can thrive, but may have to specialise | Yes | Yes | |||||
| Ebooks will require new industry directories | Yes | Yes | |||||
| Need for standards for digital sales reporting | Yes | ||||||
| Ebooks sales and share will increase and ebooks will be significant revenue contributors for many titles | Yes | Yes | Yes | ||||
| Strengthening of the epub standard | Yes | ||||||
| XML-based production workflow as standard | Yes | ||||||
| Low prices to the consumer will be seen as the norm | Yes | Yes | Yes | ||||
| Greater experimentation with price and new commercial models | Yes | Yes | |||||
| Channels to market for ebooks will proliferate, including new players from outside publishing | Yes | Yes | |||||
| Publishers will match their IP/offering to their strengths | Yes | ||||||
| Publishers will attempt to build direct relationships with the consumer | Yes | ||||||
| Trend toward high production value physical books as counterpoint to inexpensive ebooks | Yes | ||||||
| Small publishers thrive | Yes | ||||||
| Self publishing will increase | Yes | Yes | |||||
| Large publishers cut back and/or consolidate | Yes | Yes | Yes | ||||
| Large publishers will concentrate on brand authors and/or reduce title output | Yes | ||||||
| The siloing of content seen in educational publishing will increase in trade | Yes | ||||||
| New models for acquisitions and advances | Yes | Yes | |||||
| Windowing will be overtaken by events | Yes | ||||||
| Consumers will demand simultaneous print and digital publication | Yes | ||||||
| Consumers become more powerful | Yes | ||||||
| Management of rights information will become ever more important | Yes | ||||||
| Territorial rights will be increasingly under pressure | Yes | Yes | Yes | ||||
| Google changes everything | Yes | ||||||
| Apple changes everything | Yes | ||||||
| Authors with their own successful platforms will start to behave like publishers, including the possibility of disintermediation | Yes | Yes | Yes | ||||
| Need for authors' careers to be managed on an ongoing basis, not just around publication | Yes | ||||||
| Demographics will favour younger readers | |||||||
| Libraries need to find a digital role | Yes | ||||||
| Publishers realise that libraries are a threat | Yes | ||||||
| Trade associations will scramble to stay relevant | Yes | ||||||
| Importance of digital content in marketing all books will increase | Yes | Yes | |||||
| By the end of 2010, we will be focused on the cloud, challenging our notions of ownership | Yes | ||||||
| Conflict between players in the value chain | Yes | ||||||
| Increased outsourcing for editorial and content production | Yes | ||||||
| Business decisions will be made without fear | Yes |