Complete blogging failure recently — it’s been manic. Here’s a beautiful video to watch in the meantime.
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Tags: augmented reality, digital, video
I’ve been spending the evening getting ready for the return to work tomorrow, clearing what has become a too-regular email backlog, and going through the feeds and social networks that I’ve been neglecting over the festive season. In the process, a couple of things caught my eye in particular:
There’s a nice piece on the BBH Labs blog on updating Twitter via QR codes — though there’d be plenty of other uses.
I also came across the MIR:ROR over Christmas, shown in this video, which looks like quite a neat way of experimenting with RFID. As a publisher and a parent, I quite liked the tagged book that reads aloud to the child. I’m torn between the impulse to buy one to play with and the reaction on Twitter from one of the more innovative of my acquaintances, who wrote that he was “struggling to find anything remotely interesting or useful to do with it.”
This piece of R&D work is almost hypnotically cool.
“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.”

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