I spent this morning at the Publishers Association’s Blue Skies and White Clouds: Ebook Strategies for 2010 and Beyond conference, which was full of extremely interesting views and opinions — some of which I’ve tried to summarise below.
Tags: change, conferences, digital, publishing
Further to my last post, I was interviewed recently by Gary Marshall for this Techradar article on ebooks and copyright infringement. It’s a good introductory piece, touching on issues like the importance of standard formats, and the VAT disparity between print and ebooks (something which industry groups such as the PA have been lobbying on).
Tags: copyright infringement, digital, interviews, publishing, Techradar, VAT
There’s been lots of coverage of copyright infringement around ebooks in the mainstream media recently, such as these examples from The Times (in which I’m quoted briefly) and CNN. It’s a topic that I’ve touched on at several conferences recently, though I don’t pretend to have an answer. Still catching up on feeds and email from the festive backlog, I came across three quite interesting perspectives on the subject.
Writing for The Times, David Hutchinson argued that “multinational media companies simply can’t get their heads around the idea that the monumental profits of the previous 20 years just aren’t possible any more. Pushing vastly overpriced content is only going to encourage more people to abandon ship and take up a life of virtual swarthy swashbuckling instead.”
What I find interesting is not so much the article itself, but the frankly rather benign final sentence, which highlights an interesting point about nomenclature. As a smart colleague of mine observed recently: “Piracy immediately conjures up images of Johnny Depp in dreadlocks and jolly-faced rum-swiggers singing sea shanties and going “aaaaarrrrrrr!!” a lot. Pirates are cool and funny, so ‘piracy’ is never going to be taken seriously.”
Author David Hewson gave his view here. He doesn’t use the P word to describe the problem: for him it is straightforward theft. “There is a real danger that we’re sliding towards a cultural shift which divides creative writers from their work, where copyright itself is somehow seen as theft, a conspiracy against a public that has a ‘right’ to take what it wants from the web for nothing. If that happens we’re headed for fewer professionally published books, a poorer range of literature, and the dumbing down of mainstream publishing to a handful of established genres and big-time authors.” Hewson went on to discuss some of the specific issues in a follow-up post, debunked the idea that pricing is a factor in copyright infringement, looked at why he believes DRM does not work, and concluded his series of articles with a look at how copyright infringement could be reduced. Both the articles and their robust comment threads are well worth a look.
Finally, via Tim O’Reilly on Twitter, I came across this example from another industry on copyright infringement and Apple’s app store, which looks at the percentage of users of a given game using paid-for and infringing versions, examines the excuse given that infringement is in effect just a form of sampling, and concludes: “Having seen our data . . . these arguments all sound a bit delusional to me. It seems like an attempt at trying to be legitimate while hiding the real reason. They should just. . . say: ‘We pirate because we can’. That seems to be a much more honest statement based on the data we’ve seen.” (The data in this piece is well worth a look).
The Publishers Association will be hosting a discussion on ebooks on Tuesday 26th January, as part of the PA’s Digital Publishing Forum. Entitled Blue Skies and White Clouds: Ebook Strategies for 2010 and Beyond, it will explore what an open, flourishing ebook market might look like and how publishers, retailers and other partners can work together to enhance the customer experience. It’s being organised by colleagues of mine on the PA’s Digital Director’s Group.
This event is aimed at thought leaders in key stakeholder groups, including representatives of the author and agent communities; publishing directors with responsibility for strategy, legal, rights, IT and digital; and senior leaders in companies developing and selling digital services to the publishing industry.
Tags: conferences, digital, publishing
It’s the time of year for publishers and industry experts to make predictions for the year ahead — I’ve seen four such posts in the last few days alone, and started compiling the table below to aggregate their predictions for my own reference.
It’s interesting at this stage to see consensus on relatively few of these points. I’ve paraphrased many of the predictions where different phrasing was thematically similar, hopefully without losing any of the intended meaning. As and when I see other predictions for 2010, I’ll add them to the table — and please let me know if you’re the author of such a piece so I can include it (or shout at me if I’ve played fast and loose with your existing predictions).
Updated 4 January 9.30pm: Thanks very much indeed to Ted Treanor for getting in touch with his own set of predictions, now added to the table.
Updated 4 January 10.00pm: And no sooner had I posted the last update than Michael Cairns’s predictions appeared on Google Reader . . .
Updated 5 January 12.00pm: Thanks to Kassia Krozser for sending me a link to her predictions. Unfortunately, the table has now grown too unwieldy for my Wordpress template, so I’ve had to spin it off into a separate page, linked to below. I’ll prettify this when I have the chance — the last time I styled an HTML table was back when they were commonly used for layout, so I’ll have to do some CSS work.
I’ve also received links to longer term predictions — and I’ll work out how best to present these alongside the 2010 predictions.
Tags: 2010, predictions, publishing
I’ve been spending the evening getting ready for the return to work tomorrow, clearing what has become a too-regular email backlog, and going through the feeds and social networks that I’ve been neglecting over the festive season. In the process, a couple of things caught my eye in particular:
There’s a nice piece on the BBH Labs blog on updating Twitter via QR codes — though there’d be plenty of other uses.
I also came across the MIR:ROR over Christmas, shown in this video, which looks like quite a neat way of experimenting with RFID. As a publisher and a parent, I quite liked the tagged book that reads aloud to the child. I’m torn between the impulse to buy one to play with and the reaction on Twitter from one of the more innovative of my acquaintances, who wrote that he was “struggling to find anything remotely interesting or useful to do with it.”
This piece of R&D work is almost hypnotically cool.
“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.”
I’ve always enjoyed the Alex strip in the Telegraph, though it portrays a world remote to publishing. This somehow seemed rather relevant though.
Tags: digital, publishing, strategy
Thanks to my friends at the Publishers Association, I spoke this afternoon at their International Conference (#intconf on Twitter). I managed to forget to include the Shinseki quote, though it seemed to go well otherwise, and it was good to see many friends and colleagues in the room.
Several people were kind enough to ask for a copy of my Keynote deck, which can be downloaded here (PDF, 2MB).
Tags: conferences, presentations, publishing
I spoke at a conference in Oslo recently, and am currently finalising my speech for the Publishers Association’s International Conference on Thursday. Managing the pace of change associated with digital publishing is a key theme in both speeches and I had been trying to find a neat summary of the issues. Then I came across an especially resonant quote today which I think sums it up, via Tim O’Reilly on the Reading 2.0 list:
“If you don’t like change, you’re going to like irrelevance even less.”
General Eric Shinseki
Tags: change, publishing

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