I publish a weekly email newsletter called Inflight Engineering, which covers corporate strategy, development, innovation and venturing.

When I came across this picture last year, it stopped me in my tracks. I can’t speak to its provenance, but let’s take it at face value for a moment: early airship engines were apparently so unreliable that they were routinely serviced during flight. This struck me as an excellent metaphor for corporate innovation. There is an existential imperative to keep the engine running: making adjustments may be necessary to achieve that, but also potentially harmful to the engineer and the aircraft. After all, misjudged strategies, acquisitions and investments have brought down countless companies.

This vivid image inspired the name of the newsletter. Every week I curate a short selection of articles and research that I’ve seen on the themes of corporate development, innovation and venturing — all of the ways of making the corporate engine run better.


You really should. Sign up to it here.