There’s an uncomfortable paradox at the heart of Generative AI adoption: the promise from AI vendors and consultants like me is that the technology will boost productivity. And for the most part, this holds true with my clients. But the gains are unevenly distributed. Dan Hon wrote in his newsletter recently that his friends who use LLMs brilliantly in their coding work do so because they bring very particular skills and experience that don’t translate to the average user—a challenge amplified by what Ethan Mollick calls AI’s ‘jagged frontier’ of uneven capabilities. Scale this up to enterprise level and you hit a bigger problem: AI can create efficiencies for individual, power users, but it doesn’t necessarily deliver the company-wide transformation the C-suite was sold on. You’ve probably seen headlines claiming that most AI pilots fail to deliver measurable P&L impact. Are the promised gains genuinely elusive, or do we need to reframe what we’re looking for?

Recently I’ve been doing some research on the size and scope of the UK book and journal publishing industry, based on data from Companies House. This research is a preparatory step towards building a database of companies, highly relevant for my work as an independent consultant and as policy advisor for the Independent Publishers Guild, which represents over 600 book and journal publishers of all sizes. The other trade body, the Publishers Association lists 168 members at the time of writing, particularly larger, corporate publishers—though there is some overlap between the two organisations’ memberships. The UK publishing sector is world leading, representing over £7 billion of revenue, and it represents the bulk of my client base. So it’s worth understanding.

Last September, BookNet Canada invited me to speak at their Tech Forum webinar on the use of AI in publishing. Looking back at my slides, it’s remarkable how much the world has moved on since then, though the eight principles I set out have held up pretty well.

I was invited to deliver a short webinar today for the Swedish Publishers Association and its international affiliates. It was great to see a very strong turnout and thank you to my hosts for arranging it. I talked about recent trends in AI, how publishers are approaching it, and examples of how AI tools are being used.

Thanks to Graham Bell from EDItEUR for inviting me to speak at the 45th International Supply Chain Seminar in Frankfurt this afternoon, to update the AI presentation I gave last year. Giving an update meant less time on first principles, and it was a really interesting prompt to step back, compare this year’s slides with the 2023 deck and see what had changed. Of course, massive development on the technology side, more legal uncertainty, and greater awareness of the environmental impact of AI. But some points, like the importance of keeping human decision makers in the loop, are perennial.

I gave a short presentation on how publishers are using AI at the Society of Indexers Conference today. It was great to give the publisher perspective ahead of a fascinating presentation from Tanya Izzard on experimenting with LLMs for indexing: the mix of general and specific themes led into a lively discussion.

Thanks very much to the team at BookNet Canada for inviting me to speak at their Tech Forum webinar this evening on the elements of a balanced and ethical AI strategy for publishers. It’s hard to do justice to such an expansive topic in a forty minute presentation, but I discussed a number of key aspects including the pace of change and capability overhang in AI, copyright and Fair Use, accuracy, provenance, the environmental impact of AI and its increasing integration with all elements of the publishing application stack.

I don’t use TikTok, but it has been hard to escape its impact on the publishing industry, where I spent the first part of my career. Nielsen research suggests that one in four UK book buyers used TikTok in 2022, accounting for 90 million purchases. As a collective phenomenon, BookTok was awarded the person of the year award at last year’s Futurebook conference. In the meantime, there’s little doubt that the platform has a huge impact on commissioning, marketing and selling books, and that publishers are investing time and money to make the most of that. As a proxy for the level of interest, a search on the Bookseller magazine’s website this morning showed eighty nine search results for ‘TikTok’ for stories published in the first quarter of the year, versus four results for ‘GPT’. (Long term, I know which one I would bet on being most significant and transformative, but that’s another story.)